Werbeautomatisierung - Eine Übersicht
Werbeautomatisierung - Eine Übersicht
Blog Article
Much of this revolution welches kickstarted by computers and programmatic buying; today it’s being driven further by a popular advertising technique known as Tatsächlich-time bidding (RTB).
This platform encompasses both DSPs and ad exchanges. They’Bezeichnung für eine antwort im email-verkehr equipped with technology that allows publishers to Reihe minimum prices for their inventory, choose which ads appear on their site, and block ads from certain advertisers – if needed.
As its name implies, a DSP is driven by the demand side of the advertising equation: Advertisers seek inventory that will help them reach the right audiences at the right time, within a defined budget.
On the publisher side, RTB can help increase revenue by opening inventory to more buyers simultaneously. Publishers can also gain valuable insights into who is buying their inventory, which can help them determine what to Lot for premium impressions to maximize revenue.
Videos posted onto social media as a parte of a larger campaign, such as this 80s-themed music video produced by peanut company Planters for the holidays
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Things have changed a lot since the “Mad Men” era of advertising. Can you imagine Don Draper relying on algorithms to buy ads, technically termed as programmatic advertising?
AdRoll’s advertising platform is another DSP that allows you to zustrom programmatic display ads. With this platform, you have access to a handy dashboard where you can Reihe up programmatic campaigns. AdRoll gives you access to 200+ premium ad networks and allows you to retarget campaigns as needed.
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Understanding the functionality and features of each platform will be a critical component of your programmatic success.
If you’re a current customer, please Schulnote your campaigns and tracking Bildpunkt are lautlos live and your logins are unchanged.
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Your DSP determines that the impression fits your parameters, so it places a bid rein the exchange. If your offer meets the floor price, you win the auction, and your ad appears to the user. If not, the bid continues to the next buyer on the server.